Business Insights

We highly appreciate active research and development of knowledge based expertise, focused on customer demand, technology, and the business environment across a wide range of industrial sectors.  To help our clients identify new business opportunities and map strategies for success, our focus on technology, the business environment and consumer demand is essential.   Cross-disciplined insights reflect our  experience in those fields. 

At the Footsteps of Positioning Revolution

EV BriefJuly, 2010

Marketing function is perceived too narrow and is usually identified with advertisement by many Armenian companies. Only limited possibilities of marketing tools are used. Even in this case, it is not always carried out effectively because of the absence of the concentration on the target segment, advertising campaign planning, monitoring and evaluation.