Marketing advisory

Mistake in marketing is a deadly business sin.

The globalized world has made all markets exceedingly competitive, forcing companies to fight for every consumer. On the other hand, the digital revolution is totally transforming the marketing function and its required expertise.

We strive to transfer perceptive and relevant information to help our clients implement successful marketing plans. We help our clients to better understand the needs of customers, formulating differentiated propositions based on core brand values, effective communications to target consumers, and steady monitoring of their market performance. For these purposes we offer a complete marketing package to design solutions that best address business problems.

Market research capabilities

A large pool of experienced interviewers: For the implementation of surveys EV Consulting utilizes its pool of experienced interviewers throughout Armenia, all of whom undergo extensive training before each assignment.
High quality CATI system: EV Consulting operates a state-of-the-art CATI (Computer Assisted Telephone Interview) studio with TCI technology to carry out high quality phone interviews and surveys.

Service offerings

  • Consumer usage and attitude studies
  • Market segmentation analysis
  • Commercial due diligence
  • Market entry and expansion strategies
  • Digital channels assessment
  • Brand value evaluation and benchmarking
  • Advertising campaign assessment
  • Customer satisfaction and loyalty assessment
  • Sales function optimization